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Now is the moment! Together we rise. Together, we make history. Together, we change the game. Be part of our journey.

Thriving,
diverse city

Toronto Region:

  • Average Mean Household Income $97,000¹

  • Population 6,417,850¹

  • Number of visitors 44.5M¹

Soccer Participation:

  • 110k registered youth soccer players in the GTA (City of Toronto, York, Durham, Peel, Halton)²

  • 40k of them are girls and women²

¹ Toronto.ca. ² Ontario Soccer registration data.

Leadership from local business, sports and community figures

  • Existing agreements & relationships with facilities & vendors

  • Extensive knowledge of Canada Soccer & Ontario Soccer governance

  • Experience with North Toronto Soccer, one of the strongest development programs for girls in Canada and one of the leading youth soccer clubs in Canada

  • Substantial experience running community outreach programs

A successful kickoff, drawing widespread enthusiasm and involvement

  • 100+ Total Media Stories

  • 65M+ Total Media Impressions (inclusive of print, online, and broadcast)

  • 200k+ Twitter profile impressions


  • CBC says: “Toronto named 3rd franchise in Canadian women’s pro soccer league set to start in 2025